Does it matter who owns the media? Yes, it does matter.
Society today is obsessed with knowing what is going on around the world. Collectively we all like to know how other countries are progressing politically and we like to know of anything that should possibly worry us. The majority of people know that it is Fairfax that owns the majority of news media such as local newspapers and the Daily Telegraph. The matter of who owns the media is important to the public because if it were all owned by the one person or company, the articles produced are more than likely going to be subject to bias. However, just because the media isn’t specifically owned by the own company or person, doesn’t mean that news articles are not subject to bias. Prime Minister Robert Menzies went to Federal Parliament in order to stop a British company from buying out 4 radio stations, it was his belief that such a strong tool for propaganda shouldn’t fall into foreign hands. He also believed that this form of media shouldn’t fall into the hands of a special interest group that are narrow minded and more likely to produce biased articles. It is writing an article that is neutral so that both sides of an argument has been discussed and they are neutralised in order for the audience to devise their own opinion of the issue is what makes an article successful. It matters who owns the media because without the variation and acknowledging fact versus opinion within an article, Australia would all have the same view as opposed to devising their own opinion on the matter.
For example, whenever it comes time to vote, newspapers tend to publish stories that make the party that they’re voting for look better than the other. Newspapers will also post stories for the opposite parties which can hinder their reputation. A prime example of this is when it came to the election in 2014 between Rudd and Abbott, the Daily telegraph posted newspaper headlines in order to make Abbott look like the better option for parliament against Rudd:
The market is too narrow for newspapers to play to the centre ground, it’s the outrageous headlines such as ‘Kick this mob out!’ With a photo of Kevin Rudd and headlines like ‘Australia Needs Tony!’ With a photo of Tony Abbott that catches the audiences eye. Headlines like ‘liberal and labor: both beneficial’ aren’t going to make the audience want to read the article because they have already formulated their opinion and are more than likely not going to agree to anything that the opposition has to say. However if the headline were to relate to a robbery or a plane crash with a neutral slogan, the audience is more likely to read the article due to the fact that they have no knowledge of the story.
Overall, it matters who owns the media because the public needs to learn about the events happening around the world but need to do so without the excessive amount of bias that would come if there were only to be one man or company owning the media.