Opinion on Australian Media content and the 10BA tax rebate

Television was introduced in Australia on the 5th of November 1956, just in time for Australians to watch the Melbourne 1956 Summer Olympics from home. Ever since then, film and television have been the dominant form of media cultural consumption in Australia (Burns & Eltham, 2010). With smart phones creseeping up the ladder the start of 2010, film and television still hold a position in the hearts of Australians’. In the early 2000s, at least 90 per cent of Australian movie ticket sales (Screen Australia, 2010a). However, 90 per cent of these sales were foreign-movie sales. With this knowledge forever begs the question, why do Australians dislike Australian-made content?

Over the past decades, Australian media content is known to experience a ‘boom or bust’ persona of which the content that we have been producing, whether it be a film or television show, is either very successful or is a major flop in the box office. The Australian government has always been supportive of the Australian Screen Industry, and has defended its institutional legitimacy by stating that ‘Australian films have performed relatively well given their release strategies’ (Screen Australia, 2009). The 10BA period for Australian films resulted in one of the well known ‘boom’ times for Australian film and television. This 10BA period started in the late 1970s and ended in the late 1980s. The 10BA era is thanks to the Fraser government amending Australian tax law (the Income Tax Assessment Act 1936) to enable screen producers to claim a tax deduction for eligible film production of which these tax subsidies became a method in attracting film financing for Australian film production. This era was to encourage the production of Australian media for Australian audiences. This boom era produced internationally recognised films such as ‘Crocodile Dundee’ (1986) and ‘Mad Max’ (1979) of which still get quoted and referenced today. However, within this 10BA period, there were many producers and film enthusiasts who used and abused these subsidies for their own gain, not exactly for public entertainment. This is referred to as ‘Ozploitation’ and the term was coined by Australian film maker Mark Hartley in his documentary, Not Quite Hollywood (2008). This documentary reveals that the late 1970’s and early 1980’s witnessed the production of a number of Australian genre films now labelled as Ozploitation films such as the film Patrick (1978). Many audience members would consider that some films produced in the 10BA period were a success and met their budget in the box office whilst others did not. An “improved financial infrastructure for screen production [could’ve lead to a] high risk and low profitability of Australian screen production” (Burns and Eltham, 2010). This encourages the fact that due to the tax subsidies provided for the Australian film industry that many people were deciding to join in and therefore creating low budget and lesser quality films.

If you ask many Australian citizens and ask what their thoughts are on ‘Crocodile Dundee’ or even ‘Gallipoli’, many will either say that it is ‘stereotypical of the Australian culture and does not depict an accurate representation’ or that it is ‘too serious of a film and lacks the comedic relief that many Australians take pride in’ of their culture. However, both these films were one of the biggest successes from Australian production during the 10BA period when it comes to their box office returns. I believe that many Australians in the modern-day era are more welcoming to Australian produced television over Australian produced films. For example, the hit television show ‘Neighbours’ which aired its first episode the 18th of March 1985 has seen continuous success of the last few decades and will more than likely see continuing success in the future.  I believe that ‘Neighbours’ is successful in the same way that the series ‘Kath & Kim’ was successful in that it was a show that many people related to. As stated by ‘the Conversation’ ‘Neighbours’ stories tend to work through issues to regain a state of balance and happiness.’ And ‘A key factor is always telling stories emotionally and within character. I think this is one of the things that makes the show endure: a loyalty to character, plus a sense of hope.’ This statement supports my argument in that ‘Neighbours’ is popular for its relatability to the audience. Furthermore, this statement demonstrates that Australians are more inclined to watch Australian television as opposed to films because the audience is able to connect with the characters over a period of time.

Australian film commission defined Australian content as those productions under Australian creative control. If you are needing to gain funding for a creative project, Screen Australia will grant funding for your piece, it must contain significant Australian content. This is Screen Australia’s way in protecting Australian content. Alex Storer of AWS Productions (2015) states that ‘Australian Cinema needs something else to interweave with these smaller scale productions, we need films that will appeal more broadly and with quality writing, clever marketing, and most importantly – essential storytelling driving by memorable characters.’ Furthermore, I believe that for the Australian content is to reach another ‘boom’ era that Australian producers and writers should stray from hosting extravagant films, unrecognized as Australian due to foreign directors and producers such as ‘Thor’ and use their creative intellect in producing simple Australian films based on the reality that is living in Australia and simply being Australian.

Australian produced media content is far more popular with international viewers as opposed to domestic. Some producers produced creative pieces that is far from the Australian culture which “reflects an American perspective of Australia”, which therefore inhibits the classic ‘Aussie stereotype’ that many foreigners love. This however, marketed Australia to others as a tourist destination instead of accurately reflecting Australia’s culture. It is that of “mateship” and “the freedom of opinion and speech” that Australians provide themselves on. International viewers from countries such as the United States and the U.K. love the satirical and comedic feature film that is “Crocodile Dundee”, however when compared to the Australian culture, it is far from reality which is why I think that many Australians are not a fan of the film. The strong, muscular persona of Australian men that is portrayed in the stereotypical manner in this film is lacking truth of the Australian values as mentioned before. Whilst this film did perform well in the box office dur to the 10BA period’s tax rebate, I do not believe that it accurately reflects Australian culture.

Overall, I believe that the Australian film and television industry has not been successful in the market. It has not been as successful as Hollywood films however I do not believe that these two industry’s should be compared. The 10BA tax rebate didn’t help the Australian film and television industry however I do believe that without the incentive we wouldn’t have seen the successful films like ‘Crocodile Dundee’ and ‘Gallipoli’ reach the cinema. It is because of this that I have faith in the Australian film industry that they can produce quality films, it is however with incentive and drive that they can make it happen.

 

References

Burns, A and Eltham, B 2010, “Boom and Bust in Australian Screen Policy: 10BA, The Film Finance Corporation and Hollywood’s ‘Race to the bottom’”, Media International Australia, no. 136, pp. 103 – 115.

Cinema industry trends, Gross box office and Admissions, Screen Australia, March 2016, viewed 12th December 2017 <https://www.screenaustralia.gov.au/fact-finders/cinema/industry-trends/box-office&gt;

The Conversation, ‘After 30 years, can Neighbours and Australians become good friends?’ The Conversation, 17th March 2015, viewed 10th December 2017 < http://theconversation.com/after-30-years-can-neighbours-and-australians-become-good-friends-38779>

George, S 2017, ‘Local Content: Policy, Pressure Points, Options, Impacts’, Screen Australia, 8th September 2017, viewed 11th December 2017 < https://www.screenaustralia.gov.au/sa/screen-news/2017/09-08-local-content-policy-pressure-points-options&gt;

Hartley M, 2008, “Not quite Hollywood” film.

Storer, A 2015, ‘What’s wrong with the Australian Film Industry?’, AWS Productions, weblog post, 13th April 2015, viewed 11th December 2017 < http://www.videoproductioncompany.com.au/whats-wrong-with-the-australian-film-industry/>

 

Advertisements

Final update on my research!!!

33342048826_9991206f91_k

Trolle K, ‘People walking and biking at Assistens Kirkegården. At Nørrebro, Copenhagen, Denmark’ <https://www.flickr.com/photos/kristoffer-trolle/33342048826/in/pool-creative_commons_world_travel_/&gt; Creative Common Licensing

Hello!

Last time I wrote about this I was fairly certain I knew exactly what I was writing about. However, It was brought to my attention that I very much got sidetracked on what it was I wanted to know. I started this project asking the question ‘Why are university students not travelling during their time at university as much as we used to?’ Which of course, is the question I want to know.

When I began my research and started searching for primary research, the answers I got deterred me from my question. Student’s began telling me about places that they’ve been to and why they went as opposed to places they want to go to and why they aren’t going yet.

When it comes to researching and myself as a person, I find myself to get distracted from the task at hand. When it came to looking for sources, I struggled. The sources i could find were solely based around why students should travel, where students that are travelling have travelled and how much students are spending. Whereas, I wanted to know whether it was the student HECS debt that is the grey cloud that is hindering students from travelling, because they’re feeling that they cant afford to do it so early in life.

Another thing that I found difficult when conducting this research project was creativity. When I couldn’t find any sources relating to my question, instead of figuring out a new way to find what I wanted, I ended up just accepting that this is what I had and I needed to work with it. Which lead to me completely sidetracking from what I wanted to know.

Another question I have addressed in this research, is whether or not it is our relationships that affect our choices in life. Are we more likely to say no to going out saturday night in order to save money? And if we are invited to breakfast twice a week are we, as millenials prepared to sacrifice avo on toast? (triggered) Why is it that our social life is broadly encapsulated by the notion of going to breakfast/lunch/dinner with our friends as opposed to bringing your own lunch to a park bench or just going to each others house to watch a movie? Maybe then, university students will view travelling during their studies as a more realistic goal.

Thanks for keeping me company during this whirlwind of confusion I call a research project.

Final

For this task, I wanted to focus on a very important aspect of my life that has shaped me to be who I am today; My relationship with my twin sister.

I sought inspiration from a couple of creative pieces such as George Ella Lyon’s poem ‘Where I’m From’ and the music video from Lukas Graham ‘7 years’.

Throughout this clip it’s just recording of a day out with my sister. We ventured out to Burragorang Lookout due to the fact that it’s somewhere we used to go all the time as kids. I contrast the day out with shots of old photos of my sister and I, to then bringing it back to modern day us. ‘Itsy, bitsy spider’ is playing on piano throughout the whole clip as my sister used to sing the nursery rhyme all the time as she was under the impression it would get rid of my fear of spiders.

I hope you enjoy this clip as much as I enjoyed creating it

-K

Taken for Granted – Soundscope

When thinking about where i’m from in terms of sound, I found it incredibly difficult to get off the ground so to speak in what I wanted to do for this assessment. It’s hard to determine what resonates with you in terms of sounds other than noise. It wasn’t until a close family member was admitted to hospital not long ago that I decided what I wanted to do. ‘Taken For Granted’ is a sound piece based on how we can enjoy all of the things life has to offer, but still knowing that it can all go wrong. We’re all from happiness, this piece includes sounds of my dog playing, walking through nature, rainfall and the chitter chatter of friends in a public area. All whilst having the beeping of a hospital machine in the background. I hope everyone enjoys this piece!

For this piece, I drew inspiration from a few sources:

Podcasts – By Design <http://www.abc.net.au/radionational/programs/bydesign/&gt;

System of Survival – <https://soundcloud.com/system-of-survival&gt;

Lars Lentz – <https://soundcloud.com/lars-lentz/a-spring-thunderstorm-nature&gt;

Disclaimer (My mum is well, was just a scare :))

Research update – If only travelling was free!

05bd3bdfc96b52e3ba2a7786138bc4dc

(theodysseyonline.com)

Hi Everyone!

My research project has taken a different turn since I last updated everyone. Before it was, ‘Why aren’t Australian domestic students travelling abroad during their time at univerisity?’ I’m now focusing more on whether it is our financial situation as to why students do not travel domestically or abroad during our studies and whether or not our relationships are also a contributing factor. So basically; ‘Is it our financial positions and relationships stopping students from travelling whilst at University?’. 

Many people do wish to travel overseas during their time at university but many also wish to remain at home and gain life experience which could inlcude saving to buy a home with their partner or starting their career. Which is perfectly fine! I’m a fan of long term plans!

After recieving 80 survey respondants (So far) through the social media platforms facebook and twitter, I found people were more likely to respond when it was something that they were interested in. The majority of my survey respondants were people who have already travelled whilst being at university as opposed to students who have not. BCM212 graph

I also found that when trying to recruit survey responders, people were more likely to respond when I posted in a light-hearted manner. Making sure to make others feel like they weren’t forced to take my survey and that they were more helping out. (Which you certainly were)

BCM212tweets

BCM212 facebook

Interviewing people is definitely a learnt skill, I found it rather difficult to remain on topic because I would ask questions from their responses or I would relate their response back to my own experience. After relaying the interview in my notes I found that how I had interviewed was to my advantage as the interviewee was more comfortable with how I was relating to their answers of which it allowed them to open up more to me.

That’s where i’m up to at the moment with my research escapade!

Until next time

-K

(if you wish to complete my survey, and are an Australian domestic student, here’s the link! – )

 

 

 

Where I’m From

When constructing this audio-visual poem it was incredibly difficult to truly encapsulate my own definition of ‘where I’m from’. Living in the suburbs only leaves you with so much to record. However, as Wayne Dyer once said; “Change the way you look at things and the things you look at change.” Living in the suburbs is only boring if you allow it to be boring so when constructing my audio-visual poem, I decided to capture the things in my life that I believe make living in the suburbs beautiful. Starting with the early mornings that many people go through in efforts to beat traffic. From the morning coffee, to the warm sun in the early afternoon to then the overcast skies in the late afternoon.

 

References

G Lyon, Where I’m from (http://www.georgeellalyon.com/where.html)

Summary/ Mission Statement (Remoscopes) http://www.remo.or.jp/en/2008/01/test.html

Research Proposal – To travel or to not? That is the question.

travel-the-world-quotes-inspirational-wander-wish-com-will-for-blog

(source: tumblr.com)

My mother has always said to me; “The world is a dark and beautiful place, one of which you’re too curious to not explore”. I have always been so curious about the history of places, knowing that at some point in history, someone was standing exactly where I am, with problems foreign to my own and living in a complete different society that I am living in today. I have travelled to 3 different countries and will be travelling to 9 new countries in the middle of this year, so I thought; ‘Why not base my project around it?’

After booking this trip I have had many people asking which organs I’m selling in order to pay for it. Being a student it can be difficult trying to figure out how to pay for a trip. We all save our money for something, so why not travel?

Over the summer I worked 2 part-time jobs which ended up tallying up to 55-60 hours a week just so that I could pay for my trip overseas. I’m not suggesting that doing this is ideal for everyone, most of the time I would fall asleep in one uniform, just to wake up the next morning at 4:00am to change into a different one. I may have hated myself each time I finish work at midnight just to start at 6:00am the next morning but I managed to pay off my trip in less than 3 months! So, it’s possible, why aren’t more people doing it?

My proposal is, is what is the future of travel for students? Is it because of the endless pile of HECS and other expenses that students need to account for weekly, the reason behind why young students (18-25) aren’t travelling overseas during their time at university?

According to the graph below from the Australian Bureau of Statistics, indicating the short-term residential departures of both males and females in 2006 compared to 2016. It displays that amongst the 20-24 age group, more females are travelling than males.

travelling male and female

(source: abs.gov.au)

‘In the year ended December 2016, there were 37.7 million crossings of Australia’s international borders’. (ABS 2016) This projection includes people who were returning home from Australia after a short term or long term stay and also includes Australian citizens departing for short and long term stays overseas.

The questions that I want answered are:

  1. Is money the main issue why student’s aren’t travelling overseas?
  2. Are the anxieties and stresses that studying full time provides stopping students from wanting to travel overseas during their time at university?
  3. Are our elders influential on whether or not we travel overseas?
  4. Are societal expectations of ‘all study no play’ effecting students views on travelling?
  5. Are the lack of jobs available and the wage rate for young adults one of the reasons behind student’s not travelling?

I look forward to discovering reasons why student’s are postponing travel and whether they even intend on travelling at all.

References:

Australian Bureau of Statistics 2016, Overseas Arrivals and Departures, Australia, Dec 2016cat. no. 3401.0, ABS Canberra.

 

 

Diaspora: To scatter through

Diasporic Media

What?

A ‘diaspora’ is a large group of people with a similar heritage or homeland who have since moved out to places all over the world, this term comes from the Greek term ‘to scatter through’. So, in simple terms, Diaspora is the spread of cultures across to different countries, also integrating with media and film. Diasporic Media is where a film or television show is produced whilst including many different ethnicities and cultures. Fatih Akin is a German film director, but is of Turkish decent. So, this basically involves the creation of a film or show, that involves many different ethnicities (examples include The Water Diviner, The Lone Ranger, In July, etc…) that is then dispersed across many different countries and cultures.

https://www.youtube.com/watch?v=Mr7WImqnKBM – Link to ‘In July’ Trailer

The film ‘The Water Diviner’ is considered a diasporic film due to the fact that many of the employees that worked on the film such as the producers who were American and Australian. Actors and Actresses comprising of New Zealand, Soviet Union, Australia and Turkish decent. This film was distributed to Australia and New Zealand whilst also being distributed to the US shortly after. This is an example of diasporic media because of the many different cultures intertwining to create this film.

This is the trailer for the film ‘The Water Diviner’ which displays the diasporic characteristics it possesses. For example, the different ethnicities of the actors and the different locations that this was filmed (Australia & Turkey).

References

Berghahn D 2006, ‘No place like home? Or impossible homecomings for Fatih Akin’, ‘Journal of Contemporary Film’, vol. 4, no. 3, pp  142-155

 

 

The (south) Korean Wave – Popular Culture and Globalisation

Everyone is familiar with K Pop, but not everyone is familiar with ‘The Korean Wave’.

Little did we know is that K Pop is one of the key elements that highly influenced the rise of the ‘Korean Wave’ across many Asian countries and reaching its way to the westernised countries in Europe and the U.S. The Korean Wave is all about the rapid transitional behaviour of popular cultural flow in Asia. According to Woongjae Ryoo , “The transnational popular culture flow is an example to illustrate the complexity involved in the cultural hybridisation thesis and the implications that is has for the debate on the globalisation of colour”. Meaning, that things such as Korean pop culture has travelled rapidly across the globe. Things such as Korean pop music and their dramatic television which has made an impact on how the rest of the world views South Korea. Distinguishing themselves separately from North Korea is important for South Korea due to the violence that happens in North Korea.

Stuart Hall (1991) acknowledges that global culture has had ‘a homogenizing effect on local values but recognises the role of local reception in shaping the communication process, where global culture is understood as a peculiar form of capital only able to rule through local capitals.’ With this being said, South Korea has personified its culture into something that looks like this:

K-Pop-Backgrounds.jpg

South Korea has distinguished itself from North Korea through pop culture entities such as Korean Pop bands and Korean drama shows. Korean pop culture is widely recognised by neighbouring Asian countries and is also quite popular in western countries such as France and North America.

South Korean pop culture is relatively popular throughout the whole world. It lets us experience a different culture through different types of entertainment and media and if you don’t believe me, and you’re currently thinking “I have never liked, watched, or listened to anything that is Korean Pop Culture”, this video is ought to jog your memory. Enjoy 🙂 xx

 

Keeping Up With Online Personas

How to be Kylie Jenner:

  1. Change your hair colour every day
  2. Say everything is ‘dope’
  3. Have big lips
  4. Address yourself as ‘King’

Just Kidding!

The Kardashians are one of the, if not biggest media personalities today. Kylie Jenner is particularly liked for her iconic Snapchat stories which let you in to the ‘secret’ and ‘amazing’ life of Kylie Jenner. However, Kylie’s online persona that she has created through the means of social media, is far from reality. No one is perfectly done up everyday, and her online persona somewhat sets an unrealistic expectation. Kylie Jenner herself said in her Snapchat story that she doesn’t show the world who the real Kylie Jenner is because is makes her feel vulnerable. Also because Kylie’s life is very much public, she feels that her personality is very sacred to her and that she want’s to keep her online self and her real self separate.

Creating your online persona is a bumpy process because you are unsure what you are happy to make public and what you want to keep private. A key component to creating a successful online persona is to maintaining a consistency across all social media platforms. You have to be the same ‘person’ on all of your social media platforms in order to gain the most followers and to have a successful online presence.

Kylie Jenner has to maintain her online persona as a young fashion icon who likes to where things out of the ordinary such as the iconic ways she changes her hair colour.

To prove exactly what I mean by Kylie’s online persona not being her but just her brand, I have made my own little parody based on her snapchat story. Enjoy!

(it’s all just for a laugh, if I offend anyone it isn’t my intention so please don’t take anything I say to heart xxxx)