Everyone is familiar with K Pop, but not everyone is familiar with ‘The Korean Wave’.
Little did we know is that K Pop is one of the key elements that highly influenced the rise of the ‘Korean Wave’ across many Asian countries and reaching its way to the westernised countries in Europe and the U.S. The Korean Wave is all about the rapid transitional behaviour of popular cultural flow in Asia. According to Woongjae Ryoo , “The transnational popular culture flow is an example to illustrate the complexity involved in the cultural hybridisation thesis and the implications that is has for the debate on the globalisation of colour”. Meaning, that things such as Korean pop culture has travelled rapidly across the globe. Things such as Korean pop music and their dramatic television which has made an impact on how the rest of the world views South Korea. Distinguishing themselves separately from North Korea is important for South Korea due to the violence that happens in North Korea.
Stuart Hall (1991) acknowledges that global culture has had ‘a homogenizing effect on local values but recognises the role of local reception in shaping the communication process, where global culture is understood as a peculiar form of capital only able to rule through local capitals.’ With this being said, South Korea has personified its culture into something that looks like this:
South Korea has distinguished itself from North Korea through pop culture entities such as Korean Pop bands and Korean drama shows. Korean pop culture is widely recognised by neighbouring Asian countries and is also quite popular in western countries such as France and North America.
South Korean pop culture is relatively popular throughout the whole world. It lets us experience a different culture through different types of entertainment and media and if you don’t believe me, and you’re currently thinking “I have never liked, watched, or listened to anything that is Korean Pop Culture”, this video is ought to jog your memory. Enjoy 🙂 xx