“Transmedia Storytelling” as defined by Henry Jenkins, “represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience”. So, in other words, it is where different stories from the same ‘fictional world’ are told on different media platforms to create a unique experience.
A prime example of this is the million dollar franchise that is ‘Star Wars’. Star Wars has been around for decades and was first introduced to the entertainment world as films. George Lucas, the creator of the masterpiece that is Star Wars (no bias there!) admits that in creating Star Wars there were many inspirations. One of the main ones being a 1958 Japanese film “The Hidden Fortress” in which the characters of this film inspired many of the characters used for Star Wars such as Han Solo and C3PO.
All fun facts aside, Star Wars is considered ‘Transmedia Story telling’ as companies and fans have appropriated the concept of ‘Star Wars’ and have warped it into creating their own side story within the Star Wars world.
Companies have also created video and computer games which are telling a different story but still remain within the Star Wars universe. Such as the game created called “Star Wars: The Yoda Chronicles”. These many components have helped Star Wars build on its story across multiple media platforms and mediums. Because of these appropriations, Star Wars is considered an example of “Transmedia Story Telling”