Does it matter who owns the media

Does it matter who owns the media? Yes, it does matter.

Society today is obsessed with knowing what is going on around the world. Collectively we all like to know how other countries are progressing politically and we like to know of anything that should possibly worry us. The majority of people know that it is Fairfax that owns the majority of news media such as local newspapers and the Daily Telegraph. The matter of who owns the media is important to the public because if it were all owned by the one person or company, the articles produced are more than likely going to be subject to bias. However, just because the media isn’t specifically owned by the own company or person, doesn’t mean that news articles are not subject to bias. Prime Minister Robert Menzies went to Federal Parliament in order to stop a British company from buying out 4 radio stations, it was his belief that such a strong tool for propaganda shouldn’t fall into foreign hands. He also believed that this form of media shouldn’t fall into the hands of a special interest group that are narrow minded and more likely to produce biased articles. It is writing an article that is neutral so that both sides of an argument has been discussed and they are neutralised in order for the audience to devise their own opinion of the issue is what makes an article successful. It matters who owns the media because without the variation and acknowledging fact versus opinion within an article, Australia would all have the same view as opposed to devising their own opinion on the matter.

For example, whenever it comes time to vote, newspapers tend to publish stories that make the party that they’re voting for look better than the other. Newspapers will also post stories for the opposite parties which can hinder their reputation. A prime example of this is when it came to the election in 2014 between Rudd and Abbott, the Daily telegraph posted newspaper headlines in order to make Abbott look like the better option for parliament against Rudd:

The market is too narrow for newspapers to play to the centre ground, it’s the outrageous headlines such as ‘Kick this mob out!’ With a photo of Kevin Rudd and headlines like ‘Australia Needs Tony!’ With a photo of Tony Abbott that catches the audiences eye. Headlines like ‘liberal and labor: both beneficial’ aren’t going to make the audience want to read the article because they have already formulated their opinion and are more than likely not going to agree to anything that the opposition has to say. However if the headline were to relate to a robbery or a plane crash with a neutral slogan, the audience is more likely to read the article due to the fact that they have no knowledge of the story.



Overall, it matters who owns the media because the public needs to learn about the events happening around the world but need to do so without the excessive amount of bias that would come if there were only to be one man or company owning the media.




8 thoughts on “Does it matter who owns the media

  1. Hello! I really enjoyed reading your post about who owns the media, I thought it was great that you used an example of the Sunday Telegraph and the Daily Telegraph. I completely agree newspapers publish articles to make the party they’re voting for look better! or anything they’re supporting for that matter. The images were a great help to understand the whole concept of the telegraph headlines. The only suggestion I have would be to maybe include hyperlinks for some things you mention which can make it easier for the reader to read into more detail and have more of an understanding about that word or topic!


  2. Your blog highlights a different perspective of the ownership of media and more so, the importance that has on both the media itself and the audience. The examples clearly justified and supported the argument you put forward, and you sustained your thesis consistently the whole way through.
    In future, I would recommend a more detailed insight to the specifics. For example: maybe examine the hidden agenda of who owns the media, and how that impacts what they write.
    An all round well constructed blog, thank you for sharing!


  3. I thoroughly enjoyed this post. You’re writing is engaging and structured in a way that allows people to understand the concept easily. You’ve underline the basic idea that it does matter you owns the media in your first paragraph and then successfully linked it and backed it up with clear evidence provided by your images. I like your comment about the market being too narrow for newspapers to play to the centre ground, I for one would be more inclined to read something that agrees with my opinion. One thing I would love would be to see more expression in your writing. Overall a great blog post!


  4. Nice post it’s really easy to read and flows well.

    On your point about the media being neutral, whilst the media does take neutral positions on events such as crashes or fires etc. I find it to be that specific media outlets when talking about the political landscape in Australia take a certain political position, like in America where fox news is strongly republican and ABC is strongly liberal. Though it isn’t as evident in Australian media it can still be seen in those examples you gave.


  5. Really enjoyed reading your post, i liked the examples you used with the news papers and how their bias and ‘side’ can be clearly seen just by two head lines. The images you used to compare a political head line to a news story people haven’t formed an option on yet was really effective and showed the great contrast between the two. I agree with the above comments that the only suggestion i could give would be to use hyperlinks so your audience can further their knowledge on the topics. Other then that, well written and informative piece!


  6. Great post, I really enjoyed it. A great use of comparison for your examples it highlighted your concept really well. Your concept was clear and really well thought out. Only advise I have is that you probably could have discussed the concept more then the examples. Well done!


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